Brand and growth leader with 22 years building lifestyle brands where culture, community and commerce converge — from global strategy to regional and local execution. Trained in Innovation Management at Central Saint Martins (MA, Distinction). I spearheaded KEF Audio’s transformation from a speaker manufacturer into a premium lifestyle brand — building its global D2C business with three-digit revenue growth, leading a Global Marketing team across four regional hubs and seven functions, and delivering its first unified artist-led global campaign across five cities. Earlier, as a founding leader at STAKK, I grew a global community of 700,000+ millennial and Gen-Z audiences in under eight months, turning in-house creative producers into creator-branded influencers. Today I run The Boring Nation, a creative collective and network turning emerging artists into internationally exhibited voices — run directly out of Soho Houses worldwide, where I’m an All Houses member.
Translating global brand vision into culturally resonant regional execution.